Watch The Gruen Transfer Online

ABC1 2008 8.2

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The Gruen Transfer

The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl...


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Genres: Comedy, Documentary

Stars: Wil Anderson Russel Howcroft Todd Sampson

Creators: Jon Casimir Andrew Denton

The Gruen Transfer Full Episodes

S9 E1:

Aired: August 3rd, 2011 @ 7:00 PM CST

Gruen is back to find out why we buy what we buy. Why do the ads on the side of our internet browser want us to buy more? Wil, Russel, Todd & a team of new & familiar faces will deconstruct the...


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S9 E2: Olympic Sponsorship

Aired: August 10th, 2011 @ 7:00 PM CST

Wil, Russel, Todd & industry experts tackle the biggest advertising event in the world: The Olympics. Which brands will win marketing gold and who will come dead last? Plus two agencies Pitch to...


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S9 E3: Census Fail

Aired: August 17th, 2011 @ 7:00 PM CST

We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clichs & repetition in Olympic ads & the Pitch to convince us that bronze medals are...


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S9 E4: Superannuation & Showers

Aired: August 24th, 2011 @ 7:00 PM CST

The panel talks superannuation & showers; a Fitness First campaign that goes beyond the gym & into the bathroom; we prosecute brands for crimes against language & The Pitch is to to bring civility...


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S9 E5: Dadvertising and the Father's Day Dollar

Aired: August 31st, 2011 @ 7:00 PM CST

This week on Gruen: Dadvertising and the Father's Day dollar. When advertising eats itself alive. Paralympics campaign We're The Superhumans. And a Pitch for an all female parliament.


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S9 E6: Sugar

Aired: September 7th, 2011 @ 7:00 PM CST

How to sell a product it’s wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin Do. And a Pitch to pave the Great Barrier Reef.


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